Crowdfunding done right: Scanadu’s tricorder

I’ve been excited about the potential of crowdfunding for quite a while (here and here). The campaign that launched this morning on Indiegogo by Scanadu (developing a Tricorder) is a good example of a campaign done right, and shows the potential of this approach.
Scanadu on IndieGoGo

  1. The campaign reached its goal of $100K in 2 hours.
  2. It’s up to $240K as I write this and day 1 is not ended.
  3. 1200+ people already pre-bought the product as a result of this campaign, thus doing a great job of validating that (some) people will buy it. Frankly, this is probably more important than the capital.

BUT, …. this is by no means a “typical” crowd funding result. What are the lessons? [Read more…]

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