Older Adults Ideating, Evaluating, Exploring

LongevityExplorersLogov1Over at Tech-enhanced Life, we just published the results from the first 18 months of our novel Longevity Explorer community.

The writeup describes our explorer community successfully exploring unmet needs; doing comparative product evaluations; and ideating and brainstorming.

Almost 200 older adults (70-95 yrs old) have taken part in the face to face interactions, with many more viewing the results online.

It has been a very rich experience, and couldn’t be more different than the depressing stereotype of older adults that is propagated by the mainstream media.

I called the article I wrote “Longevity Explorers Roll Up their Sleeves”.

Read the entire article (on Tech-enhanced Life) here.

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